Privacy Policy
Last Updated: January 1, 2026 • Governing US Federal & State Regulations (CCPA / COPPA)
1. Introduction and Scope
Aura Model Management LLC ("we," "our," or "us") operates the website auramodels.us and provides elite modeling education, training programs, and talent management services in the United States. We respect your privacy and are committed to protecting your personal data in accordance with United States federal and state privacy legislation, including the California Consumer Privacy Act (CCPA), the Children's Online Privacy Protection Act (COPPA), and applicable state privacy frameworks.
This Privacy Policy outlines how we collect, use, store, disclose, and safeguard your personal information when you visit our website, submit online audition applications, enroll in our courses, or communicate with our New York headquarters. By accessing our platform or submitting your information, you signify your explicit consent to the data practices described herein.
2. Categories of Personal Information Collected
We collect personal information that you voluntarily provide to us when expressing interest in our modeling courses or submitting application materials. This information includes, but is not limited to:
- Personal Identifiers: Full legal name, date of birth/age, postal address, email address, telephone numbers (+1 format).
- Physical & Aesthetic Measurements: Height, weight, hair color, eye color, and professional digital photographs (polaroids/digitals).
- Social Media & Digital Profiles: Instagram usernames, TikTok handles, portfolio links, and online presence metrics.
- Payment & Financial Data: Billing addresses, credit card tokens, and tuition transaction history processed securely through PCI-DSS compliant third-party merchant gateways.
- Communications: Records of correspondence, emails, text messages, and inquiries sent to our booking and scouting teams.
Additionally, when you navigate our website, our servers automatically log technical data, including your Internet Protocol (IP) address, browser type, operating system, referral URLs, page views, and timestamps via cookies and web beacons.
3. Use of Minor Information (COPPA Compliance)
Aura Model Management frequently accepts aspiring models starting at age 13. In strict compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal identifiable information from children under the age of 13 without verifiable parental or guardian consent.
If an applicant is between 13 and 18 years of age, submission of an audition form requires explicit acknowledgment and consent from a parent or legal guardian. Parents have the right to review, delete, or refuse further collection of their child's personal data by contacting our compliance department at legal@auramodels.us.
4. Purpose of Data Processing
We process collected data for legitimate business, educational, and talent scouting purposes, specifically to:
- Evaluate and review aspiring model applications and determine suitability for academy training levels.
- Facilitate communication regarding audition appointments, callbacks, course schedules, and curriculum updates.
- Process course tuition payments, enrollments, and issue educational certificates.
- Present candidate portfolios and digitals to international partner agencies (e.g., in Paris, Milan, Tokyo) for potential placement consideration, strictly under secure professional review.
- Comply with applicable U.S. federal, state, and local laws, tax obligations, and legal subpoenas.
5. Information Sharing and Disclosure
We do not sell, rent, or lease your personal information to third-party data brokers, marketers, or advertisers. We may disclose your information under the following limited circumstances:
- Service Providers: Trusted third-party vendors who assist in website hosting, CRM management, secure payment processing, and email delivery, bound by strict confidentiality agreements.
- Affiliated Mother & International Agencies: With your explicit consent during the audition process, your professional digitals and measurements may be shared with vetted international modeling agencies for career placement.
- Legal Obligations: When required by court order, subpoena, law enforcement agency, or to protect the legal rights, property, and safety of Aura Model Management, our students, or the public.
6. Data Security Measures
We implement robust administrative, physical, and technical security measures—including SSL/TLS encryption, firewall protection, restricted database access protocols, and secure cloud storage—to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
7. Your California Privacy Rights (CCPA)
If you are a resident of California, you possess specific rights under the California Consumer Privacy Act (CCPA):
- Right to Know: You may request disclosure of the categories and specific pieces of personal data we have collected about you over the past 12 months.
- Right to Delete: You have the right to request the deletion of your personal data, subject to certain legal exceptions.
- Right to Non-Discrimination: Exercising your CCPA rights will never result in discriminatory treatment or denial of services.
8. Contact Information for Privacy Inquiries
If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact our Data Protection Officer at:
Aura Model Management LLC
Attn: Legal & Compliance Department
589 5th Avenue, 14th Floor
New York, NY 10017, USA
Email: legal@auramodels.us | Phone: +1 (212) 555-0198